Put in your own numbers. The starting values are only an example.
Cost per link–
How to use it
- Enter pitches per month and your reply and acceptance rates.
- Add placement fees, tool costs and your hours.
- Change one number at a time to see what moves the cost most.
Your numbers
The starting values are only an example. Reply and acceptance rates vary hugely by niche and pitch, so use your own from past campaigns.
Questions people ask
What's a good cost per link?
It depends on the site, the niche and what the link is worth to you. Track your own cost per link over time rather than comparing to someone else's.
Should I count my time?
Yes. Time is usually the biggest cost in outreach, and leaving it out makes every link look cheap.