Set a gap to 0 to drop that follow-up. Any reply cancels everything after it.
How to use it
- Pick the day the first email goes out.
- Set the gap before each follow-up (0 drops it).
- Copy the plan; cancel the rest the moment anyone replies.
A common starting point
Three working days to the first follow-up, then a longer gap each time. It's a rule of thumb, not a law; adjust to how fast your recipients usually reply.
Stop on reply
Every follow-up after a reply should be cancelled. Mailpitcher does that automatically; with other tools, check the setting.
Questions people ask
How many follow-ups should I send?
Usually two or three after the first email, spaced further apart each time, and none after a clear no.
Should follow-ups go in the same thread?
Usually yes: the original email sits underneath as context, and the subject stays "Re:".